Our Approach
From Research Question to Actionable Insight
Every assignment starts with the decision the evidence must inform. Methodology, fieldwork and analysis follow from that, not the other way around.
- 01
Discover
Understand the problem, context and decision that the research must inform.
02Design
Develop methodology, sampling strategy, tools and research protocols.
03Prepare
Program tools, recruit teams, train enumerators and test field procedures.
04Collect
Conduct rigorous fieldwork supported by digital monitoring and quality assurance.
05Analyze
Clean, analyze and interpret quantitative and qualitative evidence.
06Deliver
Produce clear findings, recommendations, dashboards and decision-ready insights.
- 01
Discover
Understand the problem, context and decision that the research must inform.
- 02
Design
Develop methodology, sampling strategy, tools and research protocols.
- 03
Prepare
Program tools, recruit teams, train enumerators and test field procedures.
- 04
Collect
Conduct rigorous fieldwork supported by digital monitoring and quality assurance.
- 05
Analyze
Clean, analyze and interpret quantitative and qualitative evidence.
- 06
Deliver
Produce clear findings, recommendations, dashboards and decision-ready insights.
The Narrative
Question. Evidence. Insight. Action.
- Question
- What do we need to know?
- Evidence
- Let's collect reliable data.
- Insight
- What does the evidence tell us?
- Action
- What should we do differently?
Methods
Quantitative, Qualitative and Mixed Methods
Quantitative
Structured measurement that produces representative, comparable and statistically defensible estimates.
- Household surveys
- Structured interviews
- Phone surveys
- Online surveys
- Experimental and quasi-experimental designs where applicable
- Statistical analysis
Qualitative
Depth, context and explanation. These are the reasons behind the numbers and the experiences behind the indicators.
- Key Informant Interviews
- Focus Group Discussions
- In-depth Interviews
- Observation
- Participatory methods
- Qualitative coding and thematic analysis
Mixed Methods
Quantitative evidence establishes scale and distribution; qualitative evidence explains mechanisms, barriers and meaning. Sequenced deliberately, the two together answer both what is happening and why, giving decision-makers a fuller and more defensible basis for action.
- Sequential and concurrent designs
- Qualitative instrument design informed by survey findings
- Triangulation across data sources
- Integrated reporting and joint interpretation
Have a Research Question?
Let's turn it into actionable evidence.
Whether you need a baseline study, field data collection, program evaluation, market research, data analysis or a research partner for a larger assignment, Sonivance is ready to help.